A .gif is an inspiration, a call for attention, a joke, a meme, a glitch.

 

Nonphysical, untouchable, unreal, it doesn’t belong here.

Yet exists.

 

Born in the old era of PowerPoint and Yahoo! Answers.

It activates your presentations with animated images or                    with  wavy dances.

A .gif is a digital format able to contain transparency 0-100, animation, and 256 colours,

but it remains simple and reduced: 

 

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But when you print it, the letters become mere shades of its experience, static, still.

The transference of the .gif was glitched, incomplete and mundane.

Where does the rest of the .gif experience remain when you present it to the physical world?

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For that, we can attest: A .gif is a fiction that adorns reality,

an arcade, pixelized, jumpy friend

helping your ADHD wounded attention to remain focused.

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It belongs to the Plato world of Ideas, it can be captured and imagined in our minds,

and created and animated in Digital

but never fully printed in a physical format.

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The .gif evidence an inevitable reality: our physicality is limited,

We will pass and let others be.

The barriers in our dreams, the time being consumed, the lost opportunity between our fingers.

[Important: heavy, gravity, ego]

Instead .gif is silly, eternal, looped, and inexhaustible.

It makes the day pass lighter,

It arouses a temporary disparity with you.

 

INSPIRATION - how can I print time?

ATTENTION - How can I provoke an experience on a visitor captured on a steady installation?

JOKE - How can I imprint an Idea on material?
MEME - How can an action be content on its object?

GLITCH - How can I provoke temporality in still image?

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