EVASION OF PSYCHE

By merging The Digital into our Lifes I claim the progress we all are experiencing online and already Own

THE PROJECT
 

This project aims to increase peoples’s connectivity using the architecture of the city of London as a canvas that triggers the Virtual Reality artworks and are visible completely for free through Instagram.

 

Evasions of the Psyche is Creative Media & Digital Activity project working towards health&wellbeing and social inclusion. The idea aims to create an artistic offer in an outdoor Covid-safe environment. The audience that was before in museums and galleries is now engaging with the cultural sector in social media (98%)*. Art must now find its audience in unusual locations. 

WHY

Living still with several restrictions, this project wants to add another option to support the wake of the cultural sector & a cultural outdoor experience for locals this summer. Creating an exhibition in atypical locations where the walls of the gallery are no longer needed, but we continue to bring people together. I see the audience personally branding the works by deciding how they watch it and how to share it. The aim is to connect society using my works and collectively create limitless dialogues

THE WORKS

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FESTIVAL PIER

-Place yourself at Festival Pier 

(Location 1 at the Map)

-Click with your phone at the image above to enter the effect

-Point with the back camera of your phone at the white panels on top of the entrance

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BLACKFRIARS STATION

-Place yourself in front of the painting of the city of London 

(Location 3 at the Map)

-Click with your phone at the image above to enter the effect

-Point with the back camera of your phone at the painting

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GABRIEL'S PIER

-Place yourself at Gabriel's Pier 

(Location 2 at the Map)

-Click with your phone at the image above to enter the effect

-Point with the back camera of your phone at the logo in the middle of the monument

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TATE MODERN'S SQUARE

-Place yourself at Tate Modern Square in front of the river (besides the Millennial Bridge) 

(Location 2 at the Map)

-Click with your phone at the image above to enter the effect

-Point with the back camera of your phone at the orange cartels of WELCOME TO TATE MODERN

MAP AND LOCATIONS

WHY SOCIAL MEDIA

WHEN

The project will be launched in June 21st, until October the 10th aiming to create an outdoor activity in the city during the summer term. 

*Although this will end on the 10th, the works will remain available for anyone to use.

WHERE (see Map)

-Festival Pier (Southbank Center)

-Gabriel's Pier

-Blackfriars Station

-Tate Modern Square

THE GOAL

My practice aims to improve accessibility and relatability to the environment and to society: enhancing human experience and connection. That is why I work with Apps we use in our everyday life and are the biggest resources every 21st-century artist has: Google + Instagram.

In early 2020 I acknowledged that the 98% of the art Audience was in Social Media and I reconsidered how to make art arrive to the public in a pandemic. Based on that research I created “error” (2020, Unit 1 gallery Workshop, London) A Social Media Exhibition where you can display the artworks in your own house via Instagram Effects. The exhibition had over 8K viewers in the 3 weeks, and multiple publications in magazines like FADmagazine, IMAGE.ie, ASSEMBLAGEmagazine. 

Evasions of the Psyche wants to recreate this idea and become the outdoor free event of this summer. Living still with several restrictions, this project wants to add another option to support the wake of the cultural sector. And create an exhibition in atypical locations where the walls of the gallery are no longer needed, but we continue to bring people together. I see the audience personally branding the works by deciding how they watch it and how to share it. The aim is to connect society using my works and collectively create limitless dialogues. 

Ultimately and as a personal goal I hope to reach 10K followers at the end of the project, driving the audience to my Instagram Account, where the Instagram Effects will be available.


This 2021 year I am creating a body of digital pieces available in the urban landscape of  London.

Walk in the streets and discover Augmented Reality versions of my paintings, bringing life and colour to specific locations. Discover their architecture and the nature growing, the characters that live there and their stories. 

 

My work experiments in merging The Digital into our lives. Many social advances are installed online, however, fear stops its natural progress in The Physical life. Things like borders vanish; free information and expansion of our personas on social media, fluidity into a non-genderised/hybrid/non-humanised/bit-or-pixel versions of each of our personas then exist online.

By merging The Digital and Physical, I demand the progress we all imagine and already own.

 

I work across two fields, The Painting and The Digital. To clarify, I am not looking to expand The Painting with digital techniques such as Virtual Reality, that is not a challenge. In fact, quite the opposite. My Paintings are introduced into the realm of Virtual Reality to invade your life.

 

My work is always a portrait. I portray political situations/comparisons between history and immediate future/desires of society. I portrait you: Your WhatsApp profile, your Instagram preferences, your Amazon purchases, I use it all. 

 

The classic oil+linen portrait is now substituted by algorithms in accounts. Every Netflix query, Google search and Pinterest save is your portrait. And I paint you with all of them. 

 

I see my practice naturally moving towards increased interaction, integration, and experience. I want to give the viewer the opportunity to see an augmented reality freely, to interact with changing circumstances and environments.

 

I see My Painting invading streets. I see exhibitions in atypical locations where the walls of the gallery are no longer needed, but we continue to bring people together. I see the audience personally branding the works by deciding when and where they watch it. The aim is to connect society using my works and collectively create limitless dialogues.

COLLABORATORS & ARTISTS PORTRAITED

The project has gain interest very fast thanks to the support of Institutions like After Illusion Instagram Art Residency (Residency where the first work was created), Rubb3r Art Instagram Residency (Residency where creating 3 more works of the project), STABLE GALLERY (Gallery who wants to help us promote and share the content of this project), and Sommer Atelier Aschersleben Art Residency (Recently selected for 3 months residency in Germany where to explore the limits of this project, create the final video summary and promote this it to an international audience)

 

Also, I want to use this opportunity to continue to give voice to LGBTQ+ communities: Current collaborators that I portrait in two of the works are...

 

@pandemimoore 

Pandemi Moore is a drag singer born in the pandemic who comes to smash the toxic masculinity, from an spanish-born, London-based queer perspective

HOW DID IT STARTED

The initial idea here is to make a response to the recent exhibition “Unreal City - An Augmented Reality (AR) exhibition in Acute Art”. Here, I aim to “recreate” this idea, yet with improved accessibility and relatability to the environment and to society à enhancing human experience & connectivity. The idea is not to develop an application, but to tap into the biggest resources every 21st-century artist has access to: Google + Instagram. I plan to create the paintings in specific locations that will be triggered by Google and/or Instagram. The question is not only “if” we as artists explore these themes but “how” we explore them will be the real challenge. I believe my multidisciplinary techniques, painting and digital, represent a progressive and innovative way of considering such topics that will contribute to the goal of this residency

@bigdykeenergylnd

A portrait of Charlotte and Melody is currently on creation for being of of the Instagram Effects. They are two of the creators of Big Dyke Energy

 

Big Dyke Energy is a harassment-free space. Every person, including party-goers, DJs, performers and event staff are entitled to an environment free from hate speech, racism, fat phobia, transphobia, sexism, homophobia, violence, predatory and discriminatory behaviours

*See publication in The Face Magazine

*Charlotte as Hermaphrodite myth

*Melodi representing inclusion through music

THE END

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